Let's talk about your fantasies.
Most ads that grace your Facebook or Instagram feed can sell every business owner's fantasy: more money with a heckuva lot less work… receive money to be you… utilize this 3-step formula to finally find true freedom.
Most of these ads look pretty very similar because they're selling an end result — an outcome that inspires you to buy. There are photos of beautiful destinations. There are videos with soft, natural lighting. There are charts that only point upward.
What most ads leave out is how it's all going to come to fruition.
Sure, you can find blog posts, email courses, and webinars that will show you more about what happens among now and full fantasy realization. But the important points come in the merchandise they're selling or the service they're offering.
And rightfully so! When you yourself have an item that has the potential to generate the best fantasy, you need to absolutely receive money for that.
Obviously, what comes involving the “now” and full fantasy realization — that's where our brains begin to play tricks on us.
This doesn't just happen with business training or services, either. It happens any time someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… in reality, most consumer industries are about fantasy fulfillment.
We know so it will take time and work to generate our dream outcome. We know you will see detours to check out and mistakes made. We know it's never quite as easy and straightforward because it seems.
We fixate on the fantasy and forget reality.
Now while we're fixating on the fantasy, we get careless. We assume that our dream of working from the beach, traveling full-time, putting the children through college, or — say — creating a custom tiny house in the Flathead Valley of Montana is just right nearby and we become our success is a foregone conclusion.
That is where in actuality the story starts with today's guest, Tommy Griffith.
Tommy may be the founder of ClickMinded , a comprehensive digital marketing training company that started as a straightforward, in-person SEO workshop.
I'll let Tommy let you know the whole story — but suffice to state so it includes leaving a best wishes at Airbnb, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.
And the story — a pleased one — ends with a fairly unexpected move to bring the company into its next stage.
Tommy and I discuss why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution see full review here.
Now, let's find out what works for Tommy Griffith!
